About
We built the agency
we wished existed.
Optimized Talent was founded by creators, managers, and brand operators who got tired of watching the people doing the work get the smallest cut. We're here to fix that.
The story
Built by people who've been on every side of the table.
Most influencer agencies are built like ad agencies — chasing brands, treating creators like inventory. We think that's backwards.
Optimized Talent started in 2022 with a small group of creators fed up with managers who couldn't explain their own contracts. We rebuilt the playbook from the ground up: real strategy, real legal review, real long-term thinking.
Today, we represent creators across lifestyle, beauty, fitness, gaming, food, and tech — and we work with brands who actually want to make something good.
What we believe
Four things we
won't compromise on.
Creators come first.
Every decision we make is in service of the people we represent — not the brands, not the platforms, not the trends.
Transparency is non-negotiable.
Real numbers, real contracts, real splits. No black boxes, no surprise fees, no creative accounting.
Build for the long game.
We turn down deals that would burn audience trust. A career outlasts a campaign.
Move with taste.
We're editors, not yes-people. If something doesn't feel right, we say so.
The team
People you can
actually call.
Lena Voss
Founder & CEO
Marcus Hale
Head of Talent
Priya Singh
Head of Brand Partnerships
Jonah West
Director of Strategy
Get Started
Think you've got
what it takes to be
on the roster?
Tell us about you, your audience, and where you want to go. Applications are reviewed by a real human within 72 hours.